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18. Jan. 2022
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Top pages” is a tool that you can find in both the “Website analysis” and “Keyword research” modules. So you can enter your domain and get a list of your top pages (it works the same for your competitor's website), as well as you can type in your niche keyword and find out which pages your competitors are getting the most traffic and make yours even better.In the report, you will get:amount of keywords in SERP for this query; number of shares on social networks;potential traffic (number of visits this page will receive if it occupies the 1st position on SERP for a keyword).This tool is underrated, for no reason. So I want to show all the benefits you can get by using this tool, namely how to analyze information and e-commerce site and find out what makes your competitors get so much traffic. This data is essential for your content strategy and the optimization of your website.How to analyze an e-commerce siteWhen analyzing an e-commerce website, you should pay attention to: Examine the pages;Popular item category pages;Popular article pages.Some category and article pages rank higher for some keywords than others. So, creating a list of C级执行名单 these pages will help you define the most requested categories and items and add them to your website. Moreover, you will find the most effective keywords for each page.First, let's analyze your competitors' pages (competitor's website URL analysis)1Type the competitor's domain into the Serpstat search box. I will take for example the online store www.eastbay.com.2Go to "SEO Research" and click on "Top pages".What Pages Attract the Most Traffic? Competitive Analysis Both For eCommerce and Informational Websites 16261788078219 3If necessary, filter the desired subdomain. If you are looking for items in a particular category, choose the "URL Prefix" filter, which is to the left of the search box, and type in the full category URL (eg http://www.eastbay.com /jordan -shoes/).What Pages Attract the Most Traffic? Competitive Analysis Both For eCommerce and Informational Websites 16261788078220 4As you can see the bulk of traffic counts for the following pages: Discounts;Calendar with output report;Category of Nike shoes for women;Jordan category;The main page of the site.Click on this icon to access the desired page: What Pages Attract the Most Traffic? Competitive Analysis Both For eCommerce and Informational Websites 16261788078221 5To get the list of keywords for which this or that page is ranked, click on its URL and you will directly access the desired report with the search requests and the positions occupied by the page.What Pages Attract the Most Traffic? Competitive Analysis Both For eCommerce and Informational Websites 16261788078221 6Set the "Domain position for a keyword" filter between 1 and 20 to get the keywords for which the domain is in the top 20.