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31. Juli 2022
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Pitching a desirable outcome is the easy part. Now you’ve got to explain how and why you believe your proposed solution (investing in SEO) will lead to the proposed outcome. You need data for this. For example, let’s say that you work in e-commerce. You dig into your Google Ads account and find that you’re currently bidding on 20 keywords in Google Ads to the tune of $15,000 per month. Looking at your Google Analytics data, you see that, on average, this traffic is responsible for $40,000 per month in sales. If you can rank organically for these keywords with SEO, you can get that traffic for ‘free’. Even better, because most pages that rank organically in the top 10 for a popular keyword also rank for hundreds of other keywords, ranking organically will probably drive more sales than ads. You can drill this point home to your boss by plugging the top-ranking page for each of your target keywords into Ahrefs’ Site Explorer and checking the Traffic Value metric. This is the estimated “value” of the page’s monthly organic search traffic. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. In other words, for the page above, you’d need to spend an estimated $43,500 per month on Google Ads to get the traffic it gets organically for ‘free.’ You could even use these numbers to estimate the potential revenue increase from investing in SEO—then present that to your boss. Explaining things this way shows that you’ve done your homework and that your proposal isn’t just ‘pie in the sky.’ Step 3. Create a roadmap If we assume that your boss is sold on your solid pitch and research, the next thing they’ll want to know is how you’re going to get from A to Z. It’s easy to get bogged down with SEO jargon here, so try to stay focused on the big picture. For example, say that you crawl your site with Ahrefs’ Site Audit and find some technical SEO issues. Don’t give your boss a 30-minute lecture on how your site’s faceted navigation is causing duplicate content issues that need to be fixed with proper canonicalization. You’ll probably see their eyes glaze over like you started speaking an alien language. If you want to keep them on your side, keep things simple. In this case, that might mean showing them how your Health Score unfavorably compares to your competitor.