Subscribe: Apple Podcast | Google Podcasts | Spotify This Marketing Nerds episode was sponsored by SpyFu. On this week's sponsored episode of Marketing Nerds, I'm joined by Mike Roberts, founder and CEO of SpyFu, a popular keyword research tool. We talk a bit about where the concept of SpyFu came from, how it evolved, and some of the unique ways you can use the information from the tool to improve your marketing efforts. sf-do screens Here are some transcribed excerpts from our discussion, but be sure to listen to the podcast to hear it all: What is SpyFu?
You can go to SpyFu and type in any website and see all the keywords they have ever bought from Google. You can see all of remove background from image their organic keywords and how they've changed over the past 10 years. You can identify any type of Google algorithm change and how it affected a website. You can also see how a business launched their AdWords campaign and how they changed their advertising content and keyword groups to achieve the highest conversion rates. Ultimately, the goal is to spy on your competitors and find out their secrets. A lot of times we focus on like, "Well, this guy is my direct competitor across the street." Or you're at Search Engine Journal, so maybe you're looking for Search Engine Land.
Often what you really want to look for are people you look up to. You want to look at the ones that are performing well or growing fast. From your perspective, a competitor that you might not think of would be, like Wordstream or Moz or Quick Sprout, which have very good content marketing campaigns. You can review their content and try to find their best evergreen content and see if you can improve it. Examples of people using SpyFu effectively and usefully? In terms of PPC, there are two fundamental things that are somehow advanced or people should be using. SpyFu is used to spy on your competitors and download their keywords. This is at the heart of our model. Right? Everyone knows SpyFu for this.