" Aska SEO" is a weekly column by SEO technical experts Jenny Halasz and Photo Retouching Kristine Schachinger . Come up with the most difficult SEO questions and fill out the form. You may find your answer in the next AskanSEO post! In this week's Ask AnSEO, we have a question from Amir, California. "Can I raise the rank of a keyword without building a link?" The simple answer is yes. But you probably need some more detail than that. First, let's define the meaning of "keyword rank" or "keyword rank". Personally, I prefer to use the terms "query" and "positioning", but keywords and ranks are subtexts of these two more comprehensive definitions. The distinction is subtle, but important. Rank presumes that everyone has a position to see and that position is absolute. Photo Retouching This is no longer the way Google works.
Positioning refers to where your site is located on your Photo Retouching page in connection with subtle changes used by Google, such as geopositions, the presence of local items such as map packs, and personalization of users. You can use ranks when talking about a particular SERP, but this is a subset of the concept of positioning. advertisement Continue reading below The term "query" is also broadly defined. Before Google moved from strings to things, keywords were more accurate depictions. By using term queries, we look up keywords as part of a variation Photo Retouching of the terms that surrounds the main term.
This also often takes the form of a question. Keywords are specific to what you type in the search box and do not have stopwords (the, if, these, etc.) or qualifiers, but the query takes them into account. Query In fact, the keywords are a bit too specific and inaccurate, Photo Retouching as Google may return results for words that are similar variants, although they are not part of the query term. advertisement Continue reading below Queries have keywords in their queries, but they are a better representation of how Google is dealing with languages these days. Gary Elise's Tweets But what about query placement? (Keyword rank) Need a link? Need to be clarified.